Gain access to exclusive behavioral data from hard-to-reach professional women.

Why Data Matters to Your Brand

EmpowerWear isn’t just a rental platform —it’s your gateway to understand what working women.

By partnering with us, you gain access to aggregated, anonymized behavioral data empowering smarter product, pricing, and marketing decisions.

What’s more, you can explore untapped geographic markets, starting in Japan and expanding across Asia —where style-conscious professionals are eager for fresh, global fashion.

200 million working women

And a growing need for style, speed, and confidence.

There are over 200 million working women globally —professionals who juggle busy schedules but still care about looking sharp and confident.

At EmpowerWear, we start from Japan and use behavioral data to learn what these women truly want in fashion.

Together with our brand partners, we co-create styles that resonate —regionally and globally.

What kind of data can you collect?

By integrating with WooCommerce, EmpowerWear collects the following types of user data. This data is key to optimizing brand strategies and marketing preference.

Purchase History

• Identify popular items

• Analyze pricing and repeat purchase trends

Browsing History

• Detect cart abandonment

• Understand interest in non-purchased items

Location & Shipping Address

• Enable region-specific campaigns

• Optimize shipping and free delivery offers

Device into (PC/Mobile)

• Improve mobile UX

• Optimize ad design by platform

User Profile (Occupation / Age)

• Run segmented marketing

• Offer personalized product suggestions

Coupon Usage History

• Analyze price sensitivity

• Measure promotional effectiveness

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